As an example, a Disney Good Neighbor hotel in Orlando sent out eBlasts to event planners and newly engaged couples that offered discounts on their three packages with complimentary cake cutting and a 2-night stay for the bride and groom. Update the copy on your sales page. Indeed Salary Estimate Please note that all salary figures are approximations based upon third party submissions to Indeed. Remember when we said your buyer personas would come in handy for nearly every marketing activity you implemented going forward? Are you getting reviews on Facebook? You should split test ads to see what is most compelling to your target audience. Some brides and grooms may want to try on items or have the option of returning if it is not exactly what they are envisioning for their wedding.
Be there online when they start the hunt for the perfect wedding venue. They do not rack in as many immediate calculable conversions as search ads do, but running display ads do correlate to more conversions down the road. Tags: , , , , , , Posted By Stephanie Padovani Stephanie is a Hudson Valley wedding insider, blogger, writer, and wedding business coach. Did you exceed their expectations? Return the favor by publicizing your guest features to your own audience via your social media accounts and email marketing lists. How to Build an Email List of Wedding Planners and Newly Engaged Couples? Reach out to your clients in advance to secure their permission for you to submit, and to gather the details you will need like back story and other vendor names and contact information. We look forward to hearing from you and finding out which of our many services will bring you more couples to your amazing wedding venue or business.
Encourage Online Reviews A collection of glowing reviews for your business may encourage a bride to hire you. The first step is outlining what you hope to achieve from your marketing. This article was published in — The main purpose of a Marketing Plan for a wedding venue should be to outline where you want your business to go and how to best promote your products and services over the next twelve months. Categories: When you have a company blog, keeping up with your content can be a pretty time-consuming feat. Wedding venues are an increasingly competitive segment of the events industry. Whether or not you make the short list, often has everything to do with the wedding pages on your website. Two Real Examples of Successful Facebook Ad Campaigns Now you can create normal organic social media posts about your venue throughout the year, but if you want to the best results from your social media efforts, you will want to put some money behind it.
In other words, how can you help make them the star for choosing your venue? Feature a Email Sign Up Form on Your Independent Website The easiest way to gain subscribers naturally is through your independent website. However, rather than running one campaign, they ran two different campaigns to test their target audience and what ads resonated best. Also, spend more time checking out the offerings of more successful competitors and learn from what they do well. So they worked with Blue Magnet to create a social media campaign in February a month we determined as a strong one for wedding venue bookings based on historical data. Developing a full understanding of the topic is, once again, beyond the scope of this post. In fact, 95% of engaged couples use online reviews to select wedding vendors. Pushing out your content on popular wedding blogs gives your brand the chance to appear in front of a highly targeted audience.
Have an anniversary celebration and have press come out to write about your venue, event, location etc… 6. Segment your email distribution list by wedding month, allowing for easier targeting. Identify your closest competitors and analyze the keywords they rank highly for. But there are a few businesses the bride gets to know before you… Jewelry Stores — The engagement ring usually gets purchased before the question is popped and the date is set. Start cultivating your presence on these networks by creating a brand with a memorable name and logo.
Should my hotel have a dedicated page for weddings? Make the content robust so that it is helpful to couples seeking out a venue. One of the biggest challenges a couple faces when planning a wedding is finding the right location. Is your website built to drive traffic toward a sale, or is it a collection of random pages that contain an overwhelming assortment of information about your venue? The goal of every owner and sales team is to keep calendars full and bookings coming in year-round. Four Make sure to have cheaper midweek package prices, especially if you provide lodging so you can obtain additional midweek business. More so, the links embedded in your email campaigns are likely pointing to your website, so if a user comes straight from a mobile-optimized email to a website that is not mobile-optimized, you are more likely to lose the potential client.
Which Social Media Channels Have Proven Most Effective? Using your own base of customers via your existing channels like your blog, email list, or social media platforms, you provide something of value in exchange for their attention and loyalty. They see their families around Thanksgiving and Christmas — a time for familial pressure to propose, a time to ask for familial permission to wed their son or daughter, and a time to announce the news in person to families. Give your partners a voucher coupon to present to newly engaged couples that makes a special introduction to your venue as soon as the engagement is official. Now running a Display ad provides a different benefit than a Search Ad. They're deeply personal, emotional and meaningful occasions that require immense preparation. The money you spend for a professional graphic designer is worth it.
I am so glad to have purchased all of your programs! As you build a strategy to grow your hotel wedding revenue, always remember your audience and this basic philosophy: get in front of your ideal audience at the most opportune times, and, once you have their attention, make them imagine their wedding at your hotel so much they can not imagine having it anywhere else. The best exposure comes from articles and posts that predict or forecast the next popular trends, not just the ones that discuss what is hot now, so make a point of looking ahead. Create a signature event that draws in the local community…Christmas is an obvious place to start that would be soon……for example, every Sunday have a Letters to Santa in the Living Room where kids come bring their letters to Santa and have hot chocolate etc…. It may also include having a side advertisement on their website for a certain time frame. I'm thinking about giving bonuses on my Wedding package, one of my competitor is giving voucher for furniture, bridal even sweater for the groom. Now there is no one-size-fits all way to set up a paid search ad campaign for every wedding venue but here are some tried and true basics.
They have high expectations of websites and are accustomed to seeking and sharing their opinions about absolutely everything online. Encourage your past clients to tag themselves in their images on your Facebook page. Read marketing blogs and websites. Invest in a good digital camera so that you can take these pictures yourself. We are always seeking exceptional wedding venues and wedding service professionals. I caught up with Emily because that hotel is now known as the 2nd biggest wedding venue in our city, second only to the winery she used to work at.