The term product is primarily used by those who want to examine the richness and details of a particular market offering Colicchia, Melacini and Perotti, 2011. Hence, solid steps were taken by Coca Cola Company to ensure its comeback in the market It reduced its consumption of water by more than a quarter by utilizing techniques like rain water harvesting. Instead of abstract ideas about what it means to act ethically, the code of conduct contains clear and simple language. It is hard to translate all accessible data and arrive at a reasonable conclusion. We look at shops or online platforms that sell a range of products, and how they tend to dominate the market by implementing a profit-first business model and by having a lacklustre approach to ethical practice. The program aims to achieve economic empowerment of 5 million women by the year of 2020. It is a market leader with a strong hold of 51% of the soft drink industry in India.
They carry their distinctive brand names. For many children in Kala Dera, it meant leaving schools to provide a much needed helping hand doing household chores since the women had additional burdens. Workers should be allowed to have free and independent union to represent them in day to day problems. Coca-Cola owns more than 500 brands and operates in more than 200 countries. Oxfam is calling on the public to use social media to put pressure on the food giants to improve their policies, and is today launching the Behind the Brands campaign in more than 12 countries including China, Mexico and Brazil.
Coca-Cola has in the yesteryears correctly identified this and aptly embarked upon its distribution across the different nations. Economic Factors: The economic facets assess the potential areas wherein the company can develop and grow. Weakness and strength of the currency also influence the export of the products James, 2011. Our employees and those who do business with us around the world know we are committed to earning their trust with a set of values that represent the highest standards of quality, integrity, excellence, compliance with the law and respect for the unique customs and cultures in communities where we operate. . Anti-trust laws in Europe are strict and its governments do not allow companies to have large market dominance or monopolies of industries. The organization also comes under the purview of income tax policies as per the jurisdiction of the countries in which it is operating.
Therefore by following ethical guidelines and timely reporting and documentation of possible ethical conflicts Coke can eliminate the loss of money and productive time by thinking ahead and following ethical norms and educating their employees to identify and stay away from unethical behavior. For the present case, Coca-Cola has been chosen as the company presents a good example of adhering to the ethical practices. The union of worker in Colombia stated that eight coca-cola workers died, fourthly eight went into hiding and sixty-five received death threats by militias hired by the coca-cola management to terrorize workers. Allegations of racial discrimination should not be taken lightly; Coca-Cola was accused of discriminating both with pay, promotions and performance evaluations. Post this ban, almost ten other colleges also joined the league and stopped providing coca-cola in their cafeterias Sicilia and Palazón, 2008. This is an important part of any compliance program as it encourages employees to speak up when they see something wrong so that the company can respond with an internal investigation.
Major brands are exploiting garment workers and harming the environment in the production of shoes and clothing. We also expect temporary and contract employees, consultants, agents and any other third party who acts in our name to follow the principles of the Code. This means that every drop of water used by the company will be replenished by 2020. The company gets a lot from the society and a reputable company will always fulfill its obligations towards the community Esty and Winston, 2009. A product is a blend of psychological, physical, symbolic and service attributes, not only the physical merchandise. In this way coca cola relates to its environment through its various strategies Rugman, 2003.
What is the point of having Coca-Cola company standards if not a single plant meets them? Coca-Cola has for years exercised control over its suppliers Lambert and Schwieterman, 2012. Everyone should abide by the monetary, judicial and government norms of the country where the business is carried out unless and until the entity involved in the transaction has sold its rights to another party. The biggest rival and competitor of coca cola is PepsiCo, which established itself because of the first mover advantage. By and by, Coca-Cola is sure of its long haul suitability and stays solid in the conviction that the organization is very much situated to succeed paying little mind to the monetary circumstance. There are many suppliers of this raw material as well. Therefore, potential new entries in this sector are not a very big threat to the position of Coca-Cola. Corporate Social Responsibility - A Scam? In the lawsuit titled, Sinaltrainal vas as, it was alleged that coca-cola hired, contracted or otherwise directed paramilitary security forces to terrorize and kill workers union leaders in bid to weaken the union.
Its 2016 Sustainability Report discusses packaging, sustainable agriculture and climate protection. In fact, what we have seen much of, is an unethical and dishonest campaign by the Coca-Cola company in an attempt to misrepresent the issues. The employee who leaked the information has an ethical interest to keep the trade secrets a secret: therefore, broke ethical standards in the industry. The target market of the company is growing mainly due its worldwide presence and easy availability. To ensure we conduct our business with honesty and integrity, our starting point is to comply with all anti-corruption laws of every country in which we operate. The manufacturing of their product is closely monitored in order to rule out any possibility of adulteration.
Theft or intentional replacement of company assets may result in termination or filing of lawsuit against the personnel involved. Summers are particularly intense in the area, and summers are when water shortages are most acute. A speak-up culture can save a company from disaster, huge fines and even criminal liability. If the practices of the company are against the public safety and security and the business might have to face serious implications. Company has the full right of penalizing the employees who will intentionally damage company assets and properties.
Encouraging Internal Reporting Another section of the code explains how managers should address questions and concerns. An international company like Coca-Cola has an ethical responsibility to ensure that they treat everyone equally and hire the right employees to ensure there is not breach of security. At The Coca-Cola Company, we aim to lead by example and to learn from experience. Discrimination on the basis of caste, colour, religion, race or creed is a punishable offence and the culprit will be dealt with strictly. This movie reveals the practices of just one of the many multi-national corporations and upon watching it, the consumers will hopefully be inspired to better inform themselves about the products they consume.
For instance, the Diet Coke is targeting customers who belong to the age group thirty five to forty. The union believed that the coca-cola and its local bottlers were complicit in the case hence sought reparations to the families of the slain and displaced workers. The is committed to working with and encouraging our independent bottling partners to uphold the principles in this Policy and to adopt similar policies within their businesses. Finding dilapidated water recharge shafts, an intermittent, low and unpredictable rainfall pattern, a prominent hydrologist from the area saying it won't work, and Coca-Cola not even having installed water recharge meters yet claiming that they have recharged five times the water they use - surely something is out of order. A product is same as goods.